Currently, it is estimated that there are 240Million Smartphones in use and 56% of US Smartphone users are using their phones for news and information (web/internet and social media), while 50.8% of US Smartphone users are using their phones for email. The US is far and above Smartphone usage in other countries such as France, Germany, and the United Kingdom, who on average have a 30% usage of Smartphones for Web/internet and social media accesses.

Based upon Smartphone usage and the amount of units that are available in and in use in today’s market, is your web site Smartphone friendly and providing users access to your site and site information via the Smartphone?

Sites can be developed that provides users with easy access to content and navigation through the site. (Take CNN, ESPN, or Home Depot). These sites have been set up specifically to allow for Smartphone user to access, search and navigate throughout the site effortlessly.

Applications and applets can be developed that enables you with the ability to provide users ease of access to content, updates, and relevant materials found on your site.  There are approximately 50,000+ apps available for iPhone user, with an ever increasing amount of apps availalble for other Smartphone users as well. These provide users with quick and easy access to informtion, from inventory, to marketing/sales information, etc. These can also allows users the ability to subscribe via RSS feeds to newly posted information and provide your publications via Smartphone download and access, as well as member interaction and forum posting are advantages that can be offered to members or potential new members.

Wouldn’t it be wonderful to provide members with a Smartphone app that provided them with newly released member updates and information that is delivered directly to their smart phone? Wouldn’t it be great to deliver upcoming events to registered users (whether members or not), notifying them of upcoming events and providing them with options to order the event via their phone and or log in and order via their member access?

Quick and easy is the term and phrase for the future, and providing data to users in a quick an easy method provides you with the leading edge in user interactivity with your site, thus increasing users and their overall experience.

Changes were made and I now have my office set up and am full time. I’m excited, it’s a change but one I look forward to and have already started digging into new projects and prospects.

Thanks for your patience and if you like our logo, check out @Eleart on twitter.com. She is awesome to work with and did a great job.

Just a short note to let you know that I’ll be back online with new articles and information within the next few weeks.

I’ve been a little busy over the past several weeks with marketing plans and strategic planning for the site and company so have not been able to post new articles.  I apologize for the absence and appreciate the patience.

Be back in touch with you soon…. I promise with great new articles and exciting news……

• Overall goal of the website – is the site to increase membership, increase product sales, increase attendance at meetings/classes, provide information to users (members and non-members), establish client as a source of knowledge in their vertical market, etc.

• Based upon the goals above, how will the information be shared to the users?  As an example, if the client wants to establish them as a source of knowledge, do they currently have a blog, rss, newsletter, etc.? If not, then this would be a goal to establish for the new site.

• Content - what type of content/navigational options will be available on the site? This will help determine the site structure and if forums, blogs, wiki’s, etc. should be options for the new site. 

• User Interaction – how much interaction with the content would the client want the users to have? 

After the goals were identified, my next step was to review their current site and make recommendations on changes/alterations. In my review of the site, I found the site slow, content and direction needing help, and SEO (search engine optimization) issues.

Since the goal of this client is to increase web awareness, traffic and sales, we decided to change the site and go with Web 2.0 strategies.  Over the past few days I’ve been working on setting the site up using WordPress, transferring domains, organizing content, etc.   As a side note, I am really loving WordPress – so easy to set up sites to include content pages, forms, etc.  The widgets are awesome.

Once the new site structure is set up, we will continue with the adventure to include building the social media pages on Twitter, Facebook, LinkedIn, etc.