In today’s economy and considering current technologies that are available there are alternative solutions for delivering content to users vs. the traditional print method. Traditionally printed pieces for annual meetings, reports, technical seminars or member directories can be accessed and delivered to the users via electronic mediums while still providing the users with the option to purchase the hard copy versions as well.
Digital Media & Print on Demand
Posted by: Sharon Dexter
Cross Media Marketing Campaign Tips
Posted by: Dexter Sharon
A Cross Media Campaign is exactly as it sounds. Distributing your information in multiple mediums – direct mail, email, web or PURL’s (Personalized URL’s).
The time has come and you’re ready to begin your Cross Media Campaign. Where to start?
A campaign can be designed and executed to meet any organizations needs. Below are items you’ll want to ensure you have covered before embarking upon your campaign:
• In order to have a successful campaign you’ll need to determine your desired end ...
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