Posts Tagged 'Marketing Campaigns'

Whether you are building a client contact list or a member list there are a few key points to take into consideration to help increase the value of your list.

Most member and client contact lists contain one contact for each company. Why is this?  What if that contact moves to another company, leaves the job, is fired, etc.? Who do you contact then?

It is always a good strategy to not only have the person that you consider your key contact/member ...

I recently came across a survey report that was generated by Marketing General Inc.  They conducted a survey, of over 500 association professionals on the best tactics and strategies found to have positive results in engaging new members, renewing existing members, and reinstating former members.

The survey is comprehensive and contains a wealth of information that includes some of the higher level points below as well as results and graphics that display: How Prospective Members become aware of the Association, How ...

The U.S. Postal Service announced on Wednesday 8/5, a loss of $2.4 billion in its third quarter which is contributed by the drop in mail volume during the third quarter by 7 billion pieces, or over 14 percent, compared to last year.

On the other side of the fence however, the electronic/digital world is seeing an increase in the number of social media users and companies using social media for marketing purposes.  As reported as recently as last month, Social Media ...