Posts Tagged 'EMail Marketing'

The U.S. Postal Service announced on Wednesday 8/5, a loss of $2.4 billion in its third quarter which is contributed by the drop in mail volume during the third quarter by 7 billion pieces, or over 14 percent, compared to last year.

On the other side of the fence however, the electronic/digital world is seeing an increase in the number of social media users and companies using social media for marketing purposes.  As reported as recently as last month, Social Media ...

Back in November, I posted information regarding Cross Media Campaigns and the use of personalized touches and PURL’s within the Campaign.  

Today I came across a post by  Heidi Tolliver on The Digital Nirvana site called Guaranteeing the Success of Personalized URLs http://thedigitalnirvana.com/2009/02/guaranteeing-the-success-of-personalized-urls/comment-page-1#comment-723.  I thought the post was interesting and worth a follow up.  The article has good information as does the comments posted.

I’ve been involved in quite a few Cross Media Campaigns which included PURL’s as a phase during ...

A Cross Media Campaign is exactly as it sounds. Distributing your information in multiple mediums – direct mail, email, web or PURL’s (Personalized URL’s).

The time has come and you’re ready to begin your Cross Media Campaign. Where to start?

A campaign can be designed and executed to meet any organizations needs. Below are items you’ll want to ensure you have covered before embarking upon your campaign:

• In order to have a successful campaign you’ll need to determine your desired end ...