Posts Tagged 'EMail Marketing'

When building and maintaining your brand, internal resources such as your employees are valuable assets since they are on the front line and communicate with your customers on a day-to-day basis.  Employee respect of the company and brand will go a long way to ensuring that your message is conveyed to your customers.  A few steps to this include:

1. Recognize and Reward – Offer employees incentives to take that extra step in customer service.  Offer awards and/or prizes based on customer ...
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Whether you are building a client contact list or a member list there are a few key points to take into consideration to help increase the value of your list.

Most member and client contact lists contain one contact for each company. Why is this?  What if that contact moves to another company, leaves the job, is fired, etc.? Who do you contact then?

It is always a good strategy to not only have the person that you consider your key contact/member ...

I recently came across a survey report that was generated by Marketing General Inc.  They conducted a survey, of over 500 association professionals on the best tactics and strategies found to have positive results in engaging new members, renewing existing members, and reinstating former members.

The survey is comprehensive and contains a wealth of information that includes some of the higher level points below as well as results and graphics that display: How Prospective Members become aware of the Association, How ...