The cell phone industry is growing daily with new types of cell phones (called smartphones), applications and new technologies that enable us to stay in contact easily with this very portable device.  As the HTC “You” commercial says, it’s the first thing we see in the morning, it is always within arms reach and the last thing we see at night.

With this in mind, technologies are evolving to include group activities for your cell phones. Group activities will include creating groups (i.e, family group, marketing group, new prospect groups, etc.) and then being able to either send a text to that group, leave a phone message for each individual within the group, email the group, or schedule a conference call for the entire group to attend directly from your cell phone.

This ability presents itself with endless possibilities and ideas on how to stay in contact with your members, prospects, family, etc.  Business will be able to use this ability easily for quick messages to members, updates, and meeting information. Small businesses will be able to connect to their sales and prospects with marketing items, etc. and staying in touch with family and friends will be more efficient.

Which cell phone carriers and when will this be available?  Unfortunately, this hasn’t been released as of yet, but the idea and concept presents itself with ideas and opportunities that will be beneficial to those who embraces new technologies.

The U.S. Postal Service announced on Wednesday 8/5, a loss of $2.4 billion in its third quarter which is contributed by the drop in mail volume during the third quarter by 7 billion pieces, or over 14 percent, compared to last year.

On the other side of the fence however, the electronic/digital world is seeing an increase in the number of social media users and companies using social media for marketing purposes.  As reported as recently as last month, Social Media sites such as MySpace, Facebook and Twitter continue to see an increase in new users, from approximately 10M to 20M unique users year over year respectively.  Check out the article found on Mashable.com related to Twitter and Social Media Growth.

Is electronic marketing the wave of the here, now and the future? Based upon recent polls taken earlier this year by www.toprankblog.com that includes the following findings, Social Media outlets are definitely the way that the masses are using to market and reach their audience.  Sources being used the most are indicated below:

* Blogging (34%)
* Microblogging (Twitter) (29%)
* Search engine optimization (28%)
* Social network participation (Facebook, LinkedIn) (26%)
* Email marketing (17%)
* Social media monitoring & outreach (17%)
* Pay per click (14%)
* Blogger relations (12%)
* Video marketing (10%)
* Social media advertising (7%)

In essence, do you have an electronic/digital marketing plan in place?  If not, this should be reviewed as a viable alternative to traditional printed marketing pieces and include a strategy and marketing goals in order to track and see your RIO.

If you’re not there yet, you need to be. The world is changing and evolving each and every day. To stay ahead you need to play ahead and have a plan/strategy that rivals your competitors and keeps you on top and in the forefront of your industry.

References: thanks to http://www.toprankblogs.com, http://www.mashable.com, and http://www.govexec.com/ for your wealth of insight and information on digial, electronic, and social media marketing.

I recently attended a Webinar sponsored by What They Think.com titled “Q2 Economic Webinar with Dr. Joe Webb”.

The webinar focused on the current economic standings of the printing industry and future forecasts. It comes as no surprise to anyone that that the printing and publishing industry as a whole are feeling the effects of the economy. Year over Year employment has dropped on average 12.5% for printing production and 8.8% for publishers.

The American Association of Printers says that digital media generated $113million in 2008 which is an increase of 68.4% over previous years.  All published content can basically fit into the digital media market. Companies are transitioning to digital media more and more and providing their content to their users/members, etc, via electronic mediums vs. traditional print mediums.

I thought this was very interesting in light of the technologies that are available today and the need for users to access information quickly via electronic mediums. This just proves that we are in the digital/electronic world and companies are transitioning to meet the consumer needs more and more each day.

What is digital media?
Digital media is a term that relates to supplying files electronically to users. This can be via PDF download, PageFlip Technologies, print on demand, or the ever increasing popular e-books for readers such as the Kindle, Sony, iPhone, etc.

As more and more companies address the need for digital media and devices become available to enable users to download content, e-books become more and more popular.  As an example of this, with the Amazon Kindle, Barron’s reports that Collins Stewart analyst expects the Kindle e-book to generate $310 million in 2009 and $2B by 2012
– In June, the Kindle store offered 297,000 book titles, vs. 285,000 in May.
– Amazon expects textbooks to be available via the Kindle in August 2009. Amazing that we are transitioning into electronic textbooks as well.

Why transition into the e-book market?

• Book publishers and clients need the option of providing their materials in this medium
• Reduces print costs
• Many formats are needed to be available for the users (PDF, Kindle formatted, Sony formatted, etc.)
• Part of overall new media effort in mobile marketing – this is the future

With Digital Media, you can keep your organization in the forefront of providing content to your clients while keeping your name and brand ahead of the competition.