Posts Tagged 'Customer Relationships'

When building and maintaining your brand, internal resources such as your employees are valuable assets since they are on the front line and communicate with your customers on a day-to-day basis.  Employee respect of the company and brand will go a long way to ensuring that your message is conveyed to your customers.  A few steps to this include:

1. Recognize and Reward – Offer employees incentives to take that extra step in customer service.  Offer awards and/or prizes based on customer ...
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Whether you are building a client contact list or a member list there are a few key points to take into consideration to help increase the value of your list.

Most member and client contact lists contain one contact for each company. Why is this?  What if that contact moves to another company, leaves the job, is fired, etc.? Who do you contact then?

It is always a good strategy to not only have the person that you consider your key contact/member ...

What is “Value-Added”?  According to Wikipedia, “Value Added refers to the additional value of a commodity over the cost of commodities used to produce it from the previous stage of production …”

Enough of the technical definition – What is Value Added and how can this be of benefit?  Value Added is defining yourself as being a value to your client.

This can be in the way of ...