Posts Tagged 'Cross Media'

Back in November, I posted information regarding Cross Media Campaigns and the use of personalized touches and PURL’s within the Campaign.  

Today I came across a post by  Heidi Tolliver on The Digital Nirvana site called Guaranteeing the Success of Personalized URLs http://thedigitalnirvana.com/2009/02/guaranteeing-the-success-of-personalized-urls/comment-page-1#comment-723.  I thought the post was interesting and worth a follow up.  The article has good information as does the comments posted.

I’ve been involved in quite a few Cross Media Campaigns which included PURL’s as a phase during ...

A Cross Media Campaign is exactly as it sounds. Distributing your information in multiple mediums – direct mail, email, web or PURL’s (Personalized URL’s).

The time has come and you’re ready to begin your Cross Media Campaign. Where to start?

A campaign can be designed and executed to meet any organizations needs. Below are items you’ll want to ensure you have covered before embarking upon your campaign:

• In order to have a successful campaign you’ll need to determine your desired end ...