Archive for 'Social Media'

The beginning of my social media adventure includes working with my client on their website and marketing goals.  Outlining the goals are an important step in this process and helps define the strategy going forward.  Goals should include:

• Overall goal of the website – is the site to increase membership, increase product sales, increase attendance at meetings/classes, provide information to users (members and non-members), establish client as a source of knowledge in their vertical market, etc.

• Based upon the ...

A little over a month ago, I started my journey into Social Media.  I knew all about Facebook and LinkedIn, had accounts and had friends and contacts. This was going well. Along came my introduction into Twitter. What was Twitter? What was the point of posting what I was doing, thinking, etc. on Twitter? What are followers and who are these people? Why would they follow me? Admittedly, I was Twitter challenged.  

I received a notice of a workgroup on Social ...