Archive for 'Social Media'

Surviving in a Challenging Economy – Social Networking

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One of the most powerful marketing techniques in today’s challenging economy is networking.  As reported by the Neilsen’s Global Online Consumer Survey recently, 90% of 25,000 consumers surveyed reported that they trusted recommendations from people they knew vs. online search results.

These are powerful results and only proves that networking is the key to any successful person or organization.

Networking does take time and effort and can be done using a few different mediums. These could include:

Social Media – Twitter, Facebook, YouTube, ...

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Electronic & Digital Marketing 2009

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The U.S. Postal Service announced on Wednesday 8/5, a loss of $2.4 billion in its third quarter which is contributed by the drop in mail volume during the third quarter by 7 billion pieces, or over 14 percent, compared to last year.

On the other side of the fence however, the electronic/digital world is seeing an increase in the number of social media users and companies using social media for marketing purposes.  As reported as recently as last month, Social Media ...

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Social Media Adventure, the conclusion

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Over the past several months, I posted a few articles relating to strategies and establishing a social media goal and presence. These were under the title of the Social Media Adventure. While the information contained within these articles are relevant and useful to beginning with social media you will still need to plan for your overall success.

To be successful in Social Media there is an investment of time.  Social Media is exactly as it sounds – being Social through media ...

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