Are you comfortable with your site and the message that it provides to your site visitors? If you visited your website for the first time, would you be able to find relevant information? Would you want to find out more about your company? Do you think that your current website design provides your users with easy to find information or provides them with obstacles and causes frustration?
Personalized URL’s, Can they work?
Posted by: Dexter Sharon
Back in November, I posted information regarding Cross Media Campaigns and the use of personalized touches and PURL’s within the Campaign.
Today I came across a post by Heidi Tolliver on The Digital Nirvana site called Guaranteeing the Success of Personalized URLs http://thedigitalnirvana.com/2009/02/guaranteeing-the-success-of-personalized-urls/comment-page-1#comment-723. I thought the post was interesting and worth a follow up. The article has good information as does the comments posted.
I’ve been involved in quite a few Cross Media Campaigns which included PURL’s as a phase during ...
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What makes a good customer?
Posted by: Dexter Sharon
By most standards, a good customer is a customer that keeps coming back and buying our product and service. We love these customers – they contribute to our steady sales without much effort.
But — what really makes a good customer? Is the customer who keeps returning to buy our product with little interaction a good customer? Or is the customer who asks questions on pricing, product, or supplies feedback (good or bad) the good customer?
The good customer is the one ...
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