Archive for 'Return on Investment (RIO)'

Smartphones – Is your site ready for smart content delivery?

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What is a Smartphone?   A Smartphone is termed as a mobile device phone offering advanced capabilities, often with PC-like Smartphonesfunctionality (PC-mobile handset convergence). For most of the population, a Smartphone is simply a phone with advanced features like e-mail, Internet and e-book reader capabilities, and/or a built-in full keyboard or external USB keyboard and VGA connector. In other words, it is a miniature computer that has phone capability.

Currently, it is estimated ...

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Digital Media & Print on Demand

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In today’s economy and considering current technologies that are available there are alternative solutions for delivering content to users vs. the traditional print method. Traditionally printed pieces for annual meetings, reports, technical seminars or member directories can be accessed and delivered to the users via electronic mediums while still providing the users with the option to purchase the hard copy versions as well.

Defining your website goals and strategies

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As a best practice, as with any strategic item in business, you should define goals for your website. Defining goals will assist in determining if your site can meet these goals or if your site needs to be structured differently.

Goals for your website can include items such as:

  • Increase Membership
  • Increase Users
  • Increase product sales
  • Increase interest in your company
  • Generate leads

The next step – how do you get there?  Proper planning and strategies are vital. Once you have established the overall ...

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