Archive for 'Return on Investment (RIO)'

Would a vendor, a consultant, a client, a project manager, a consumer and a business owner be considered a customer and important to your organization?

The answer? A big YES! Here’s how the above functions would be customers and extremely important to your continued business success:

As a vendor & consultant you provide goods and services to a client, however based upon your client relationship, the vendor or consultant could also be a consumer & marketing source to friends, family and ...

This is a common question among many organizations and associations.  Should you become involved in Social Media as a company or not? The biggest challenge faced by associations is time and staff.  Everyone has had to cut staff and/or take on multiple responsibilities over the past year or so and no one  has the time to add another responsibility.  Social Media involvement does take a commitment whether from one or multiple staff members.

There are a few ways that involvement can be addressed ...

Whether you are building a client contact list or a member list there are a few key points to take into consideration to help increase the value of your list.

Most member and client contact lists contain one contact for each company. Why is this?  What if that contact moves to another company, leaves the job, is fired, etc.? Who do you contact then?

It is always a good strategy to not only have the person that you consider your key contact/member ...