Archive for 'Marketing Campaigns'

I recently came across a survey report that was generated by Marketing General Inc.  They conducted a survey, of over 500 association professionals on the best tactics and strategies found to have positive results in engaging new members, renewing existing members, and reinstating former members.

The survey is comprehensive and contains a wealth of information that includes some of the higher level points below as well as results and graphics that display: How Prospective Members become aware of the Association, How ...

The U.S. Postal Service announced on Wednesday 8/5, a loss of $2.4 billion in its third quarter which is contributed by the drop in mail volume during the third quarter by 7 billion pieces, or over 14 percent, compared to last year.

On the other side of the fence however, the electronic/digital world is seeing an increase in the number of social media users and companies using social media for marketing purposes.  As reported as recently as last month, Social Media ...

As a best practice, as with any strategic item in business, you should define goals for your website. Defining goals will assist in determining if your site can meet these goals or if your site needs to be structured differently.

Goals for your website can include items such as:

• Increase Membership
• Increase Users
• Increase product sales
• Increase interest in your company
• Generate leads

The next step – how do you get there?  Proper planning and strategies are vital. Once you have established the overall ...