Archive for 'Marketing Campaigns'

Building your brand from internal resources

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When building and maintaining your brand, internal resources such as your employees are valuable assets since they are on the front line and communicate with your customers on a day-to-day basis.  Employee respect of the company and brand will go a long way to ensuring that your message is conveyed to your customers.  A few steps to this include:

  1. Recognize and Reward – Offer employees incentives to take that extra step in customer service.  Offer awards and/or prizes based on customer ...

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Surviving in a Challenging Economy – Social Networking

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One of the most powerful marketing techniques in today’s challenging economy is networking.  As reported by the Neilsen’s Global Online Consumer Survey recently, 90% of 25,000 consumers surveyed reported that they trusted recommendations from people they knew vs. online search results.

These are powerful results and only proves that networking is the key to any successful person or organization.

Networking does take time and effort and can be done using a few different mediums. These could include:

Social Media – Twitter, Facebook, YouTube, ...

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Strategic Client and Member List Building

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Whether you are building a client contact list or a member list there are a few key points to take into consideration to help increase the value of your list.

Most member and client contact lists contain one contact for each company. Why is this?  What if that contact moves to another company, leaves the job, is fired, etc.? Who do you contact then?

It is always a good strategy to not only have the person that you consider your key contact/member ...

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