Archive for 'Increase Revenue & Membership'

Electronic & Digital Marketing 2009

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The U.S. Postal Service announced on Wednesday 8/5, a loss of $2.4 billion in its third quarter which is contributed by the drop in mail volume during the third quarter by 7 billion pieces, or over 14 percent, compared to last year.

On the other side of the fence however, the electronic/digital world is seeing an increase in the number of social media users and companies using social media for marketing purposes.  As reported as recently as last month, Social Media ...

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Digital Media & Print on Demand

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In today’s economy and considering current technologies that are available there are alternative solutions for delivering content to users vs. the traditional print method. Traditionally printed pieces for annual meetings, reports, technical seminars or member directories can be accessed and delivered to the users via electronic mediums while still providing the users with the option to purchase the hard copy versions as well.

Defining your website goals and strategies

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As a best practice, as with any strategic item in business, you should define goals for your website. Defining goals will assist in determining if your site can meet these goals or if your site needs to be structured differently.

Goals for your website can include items such as:

  • Increase Membership
  • Increase Users
  • Increase product sales
  • Increase interest in your company
  • Generate leads

The next step – how do you get there?  Proper planning and strategies are vital. Once you have established the overall ...

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