Archive for 'Increase Revenue & Membership'

Building a community for your customers, members or employees can be a benefit to your organization.  Communities are a great way to:

• Facilitate open, two way dialogue with your audience
• Obtain direct and immediate feedback about your product or services
• Extend product reach and open new market opportunites
• Deliver information to customers and partners quickly and efficiently

By creating a community, you have the ability to not only reach your target audience and encourage the interaction listed above, but establish yourself as a leader and ...

It amazes me how little large, well known companies focus on customer service.  Is this because they feel that their name is branded and that they’ll receive sales regardless of their customer service or because they just don’t care that you’re spending your hard earned money at their company?

Recently, I had two different experiences with 1) a well known internet company and 2)  a company that isn’t so well known.  I made purchases that were “guaranteed” to arrive by a ...

I recently came across a survey report that was generated by Marketing General Inc.  They conducted a survey, of over 500 association professionals on the best tactics and strategies found to have positive results in engaging new members, renewing existing members, and reinstating former members.

The survey is comprehensive and contains a wealth of information that includes some of the higher level points below as well as results and graphics that display: How Prospective Members become aware of the Association, How ...