Author Archive

With the current economy and the need to reduce overhead costs it may be a good idea to begin considering outsourcing your web project needs to a vendor/consultant.  

Let’s face it, we all know the situation with the economy and the need to cut costs internally as much as possible.  Last week layoffs surged to over 300,000 since late August 2008 (see Techcrunch article for specifics http://www.techcrunch.com/2009/02/17/tech-layoffs-surge-to-300000/) with more layoffs announced and in all probability, more coming.

With ...

Back in November, I posted information regarding Cross Media Campaigns and the use of personalized touches and PURL’s within the Campaign.  

Today I came across a post by  Heidi Tolliver on The Digital Nirvana site called Guaranteeing the Success of Personalized URLs http://thedigitalnirvana.com/2009/02/guaranteeing-the-success-of-personalized-urls/comment-page-1#comment-723.  I thought the post was interesting and worth a follow up.  The article has good information as does the comments posted.

I’ve been involved in quite a few Cross Media Campaigns which included PURL’s as a phase during ...