Author Archive

How would Social Media and Smartphones be affecting Carrie Bradshaw and the girls in Sex and the City?

Would they be sitting in the Coffee Shop talking about posts from friends on Facebook and Twitter vs. their life’s issues?  Would Samantha be a YouTube phenom with videos of her exploits? Would Carrie be a blogger who could write more than one column a week?

I found myself watching an episode of Sex and the City while at the gym one day on ...

Building a community for your customers, members or employees can be a benefit to your organization.  Communities are a great way to:

• Facilitate open, two way dialogue with your audience
• Obtain direct and immediate feedback about your product or services
• Extend product reach and open new market opportunites
• Deliver information to customers and partners quickly and efficiently

By creating a community, you have the ability to not only reach your target audience and encourage the interaction listed above, but establish yourself as a leader and ...

Finding “balance” when working from home is one of the most difficult challenges for the home work force.  By “balance” I mean finding the balance between “work” and “personal” time.

For a lot of people, working from home sounds like the “dream job”.  Get up whenever you want to, stroll down the hall to your “office”, stay in you PJ’s all day long, take lunch whenever, work whenever, and get all of your personal chores done during the day.  Life is ...