Archive for November, 2009

Building your brand from internal resources

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When building and maintaining your brand, internal resources such as your employees are valuable assets since they are on the front line and communicate with your customers on a day-to-day basis.  Employee respect of the company and brand will go a long way to ensuring that your message is conveyed to your customers.  A few steps to this include:

  1. Recognize and Reward – Offer employees incentives to take that extra step in customer service.  Offer awards and/or prizes based on customer ...

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Twitter your Meeting

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Twitter is a great way to generate interest, awareness and keep everyone up-to-date on your meeting events.

With a few quick steps, you can keep everyone connected and the interest flying throughout the meeting.

  1. Set up a twitter account – if your company or association doesn’t already have a Twitter account, go to http://www.twitter.com and set one up. It’s quick, easy and free.
  2. Create a customized background – This only takes a few moments and if you don’t have an in-house staff that ...

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